Helping People Achieve Fitness Goals One Step at a Time

Rich Kreps, president of Great Valley Innovations (manufacturers of The Zero Scale), has dedicated the last 15 years – as a certified personal trainer and sports nutritionist – to motivating people to shift their focus from what society deems acceptable to what makes them look and feel good. Rich is breaking down the walls, one brick at a time, by designing products and services that eliminate physical and emotional barriers and allow people to achieve their short-and long-term health goals.

Rich believes a step-by-step approach to health and well-being improvements is the key to success. His ongoing mission is to help people get started in the right direction and build momentum with products and services that are user friendly and motivational.

Through his experience as a personal trainer, Rich discovered the traditional weigh-in process sometimes hindered his client's progress. People were frustrated with the number glaring at them from the scale even when advances were being made.

Rich's philosophy - "Zero Excuses" - eliminates the fear and dislike of the dreaded bathroom scale with its new innovation: The Zero Scale - a unique, high quality bathroom scale that only reports the amount of weight you lose or gain.